When it comes to custom apparel, where you place your logo can make just as much of an impact as the logo itself. The right placement can turn a basic T-shirt, hoodie, or sweatshirt into professional branded apparel that people actually want to wear.
At SKS Design Studio, we create custom logo apparel for businesses, teams, events, organizations, and brands. From the classic left chest to oversized side-seam prints and unexpected hoodie placements, there are plenty of ways to make your merch stand out.
If you're wondering where to put a logo on a shirt or hoodie, here are 12 logo placement ideas to consider for your next custom apparel order.
1. Left Chest Logo
The left chest logo placement is one of the most popular options for company shirts, uniforms, polos, T-shirts, and hoodies.
It's professional, recognizable, and works especially well when you want your branding to be visible without taking over the entire garment.
Recommended size: Approximately 3–4 inches wide.
Great for:
• Employee uniforms
• Company apparel
• Contractor shirts
• Event staff
• Branded merchandise
2. Full Front Logo
Want your branding to make a statement? Go bigger with a full front shirt print.
A full front placement gives your logo or design plenty of room to stand out and works especially well for promotional shirts, branded merchandise, events, and graphic-heavy designs.
Recommended size: Approximately 10–12 inches wide.
3. Left Chest Pocket Print
If your shirt has a pocket, placing a smaller logo directly on the pocket creates a clean, intentional look.
This placement is especially popular for workwear and branded company apparel because it keeps the design subtle while still making your business easy to identify.
Recommended size: Approximately 2.5–3.5 inches wide.
4. Full Back Logo
Need maximum visibility? A large logo on the back of a shirt or hoodie is hard to miss.
Full back prints are a great choice for businesses whose employees work on-site, at events, in warehouses, at construction sites, or anywhere you want your company name visible from a distance.
Pair a full back print with a smaller left chest logo for a classic company apparel setup.
Recommended size: Approximately 10–12 inches wide.
5. Upper Back or Nape Logo
A small logo just below the neckline on the back of a shirt is subtle but polished.
This placement works beautifully as secondary branding when the front or another area of the garment already features a larger design.
Recommended size: Approximately 3–4 inches wide.
6. Sleeve Print
Don't forget about the sleeves!
A custom sleeve logo is perfect for adding secondary branding, a sponsor logo, website, social handle, flag, or small graphic.
Sleeve prints can be used alone for a minimal look or combined with front and back printing.
Recommended size: Approximately 2.5–3.5 inches wide.
7. Large Side-Seam Wrap
Looking for something a little less traditional? A large side-seam wrap print can give your custom apparel a bold, modern look.
Instead of keeping the design centered on the front or back, the artwork is positioned along the side of the garment for an unexpected placement that immediately stands out.
Approximate size: 3–5 inches wide by 8–12 inches tall, depending on the garment and artwork.
This is a great option for streetwear, branded merch drops, racing apparel, team shirts, and creative company merchandise.
8. Crown of the Hoodie
The hood itself is valuable branding space.
Adding a logo to the crown of a hoodie creates a unique detail that's especially noticeable when the hood is being worn.
It's a fun way to add another branded element without making the main front or back design busier.
Recommended size: Approximately 2.5–3.5 inches wide.
9. Full Sleeve Print
Want even more visibility? Take the design down the arm.
Full sleeve printing can feature your company name, logo, slogan, website, graphic elements, or a combination of branding.
This placement pairs especially well with hoodies and long-sleeve shirts.
Recommended width: Approximately 2–3 inches, with length customized to the garment.
10. Curved Neckline Logo
A curved logo along the front neckline adds a subtle custom detail that feels different from traditional apparel printing.
The artwork follows the shape of the neckline, making it ideal for smaller logos, company names, short phrases, or secondary branding.
Recommended size: Approximately 6–10 inches wide, depending on the design.
11. Minimal Center Chest Logo
Sometimes less really is more.
A small center chest logo gives your apparel a clean, modern appearance while keeping your branding front and center.
This placement is especially good for minimalist company merchandise and apparel designed to be worn outside of work.
Recommended size: Approximately 3–4 inches wide.
12. Custom Logo Placement
Have an idea that isn't on the list? That's where things get fun.
Your logo doesn't have to live in the traditional left-chest box. Depending on the garment and decoration method, we can explore different placements and sizes to create something unique for your brand.
At SKS Design Studio, our team can help determine whether your idea will work and recommend the best placement based on your logo, garment, print size, and overall design.
How to Choose the Best Logo Placement for Custom Apparel
Think about how the apparel will actually be used. A company uniform may benefit from a clean left chest logo with a large back print, while branded merchandise might look better with a minimal center chest design, sleeve print, side-seam wrap, or curved neckline.
Logo shape matters too. Wide logos naturally work well across the chest or back, while circular and square logos are often perfect for left chest, sleeves, and smaller placements.
Most importantly, don't feel like every piece of branded apparel has to look the same. Creating a mix of classic and creative logo placements can make an entire company merch collection feel more intentional.
Custom Logo Apparel from SKS Design Studio
Ready to put your logo on something?
SKS Design Studio makes it easy to create custom apparel with your business logo. Upload your logo, choose your apparel, select your placement, and we'll take it from there.
Whether you're ordering custom business shirts, employee uniforms, branded hoodies, team apparel, promotional T-shirts, or company merchandise, we'll help you find a placement that makes your brand look its best.
Upload your logo. Rep your brand. Your Merch, Your Way.